The moment you take a bite, a fragrant aroma spreads throughout the air.
It is a gentle blessing made from "joboil," "organic brown rice," and "natural salt" grown in the soil and sun of Toyama.

Taiyo Foods' "Jatomugi & Organic Brown Rice Pon Senbei Natural Salt" is more than just a snack.

It's a "pure deliciousness" made without preservatives or colorings, and made only with grains and natural salt.

The more you chew, the more you will become addicted to the subtle sweetness of the grain and the mellow flavor of the natural salt.
It slowly seeps into your mind and body.

When you want to take a break in the afternoon with a warm cup of tea.
Perfect for when you want a guilt-free snack to change your mood between studying or work.

And when you want to give it to your child as a snack that they can eat without worry.

This piece will accompany you in every moment and add a healthy dose of color to your life.

Taiyo Foods has been dedicated to Job's Wheat for nearly 70 years, and this is the only company that has been able to achieve this authentic taste that makes the most of the purity of the ingredients.
Please share with your family the excitement of seeing a single rice cracker transformed into a snack that promotes beauty and health.
 

1. Only three pure ingredients, mainly from Toyama Prefecture

• ・Job's Wheat (produced in Toyama Prefecture): "The king of grains."
  A balanced nutritional content that supports translucent beauty.
• ・Organic brown rice (produced in Toyama Prefecture): Rich in vitamins, minerals, and dietary fiber.
  A daily source of energy.
• ・Natural salt: The mild saltiness brings out the sweetness of the ingredients.

No unnecessary seasonings or additives are added, bringing out only the natural flavor.

2. The power of grains to support beauty and health

Job's tears have been known as "Yokuinin" since ancient times and support healthy skin.
Organic brown rice contains dietary fiber that regulates the intestines and B vitamins that aid metabolism, supporting the body's basic functions.
The synergistic effect of the two grains promotes health and beauty from within.

3. Additive-free and gluten-free

• ・No preservatives, colorants, or fragrances used
• ・No animal ingredients used (vegan friendly)
• ・Wheat-free and gluten-free
• ・No allergens (28 specific raw materials)

The whole family, from children to adults, can enjoy it with peace of mind.
 

Just as it is

• Crisp and light.
  Great as a snack for kids or a healthy snack to have while working or studying.

For soup or miso soup

• Simply break them into pieces and add them to make a fragrant crouton substitute.
• When you float it in Japanese soup or miso soup, it retains its fragrant flavor even after it soaks, making it delicious until the very end.

Rice porridge or porridge-like

• If you soak it in hot water or broth, it will have a mild texture similar to rice porridge.
• Perfect for when you're not feeling well or as a late-night snack.

Topping for salads and rice bowls

• Crush them and sprinkle them on a vegetable salad to add texture and flavor.
• Sprinkle it on top of rice bowls or chilled udon noodles for a healthy Japanese topping.

Perfect for canapés and other snacks

• Top with cheese, avocado, and ham for a stylish canapé-like treat.
• If you add melted chocolate, it becomes an easy and healthy dessert.
   

Taiyo Foods was founded in 1957 by its founder, Yasuo Sasaoka, based on his belief that "food nourishes the body and mind."

After graduating from university, he got a job at a pharmaceutical manufacturer where he was first exposed to the world of traditional Chinese medicine, and became fascinated by it. He decided to devote his life to exploring its potential and unknown power.
Utilizing knowledge of traditional Chinese medicine and extensive research into Job's Wheat and fermented foods, Job's Wheat Enzyme was born in 1974.

Job's tears is a grain of the grass family that has been loved by people since ancient times and has been known as the "master wart remover."
This name does not simply refer to one effect, but is also proof that throughout history it has been revered as a product that "keeps skin healthy and supports beauty and health."

Since then, for over 60 years, Taiyo Foods has continued to move forward without stopping, and has been committed to "manufacturing products that are close to nature and people."
In Toyama, we cultivate over 40,000 square meters of organic barley fields, and we grow each grain with care, listening to the voice of the earth as it changes with the seasons.

Currently, the third generation inherits this philosophy.
With the founder's beliefs in mind, we continue to research and improve our products to address the new health challenges faced by modern people - intestinal disorders, lifestyle-related diseases, and health problems caused by a stressful society.

Rather than simply preserving tradition, the company is committed to modern fermentation techniques, organic farming practices, and efforts to increase transparency in the manufacturing process, ensuring that "safe food" is passed on to the next generation.

Fermented over time, it is delivered in its natural state with sincerity.
That cup of coffee embodies the passion that has been passed down from the founder to the second and third generations.
From the past to the future - Taiyo Foods will continue to move forward with its mission of "protecting people's health."