The ultimate oral care with the 100% additive-free "Blackened Grilled Eggplant Salt Toothpaste" that I chose as an allergy sufferer

Skin Care Products

Hello, it's Miko!

Today I would like to introduce you to an amazing toothpaste that I've been using lately!

Well then, let's get started!

I suffer from severe allergies, and I have always sought a toothpaste that I could truly trust.

I have severe allergies and hypersensitivity to chemicals. Ever since I started this e-commerce site, I have been searching for a toothpaste that I can use every day without worry and that does not contain any additives such as synthetic surfactants , preservatives , or abrasives .

At one point, I tried to develop it myself, and even though I had been in contact with a certain manufacturer many times and ordered a prototype, I wasn't able to create a product that I was satisfied with in terms of daily use... Then, I happened to come across Inyan Club's "Blackened Grilled Eggplant Salt Toothpaste."

Ingredients and risks of commercial toothpaste

Before we introduce the products, do you know what ingredients are typically found in toothpaste sold at drugstores?

componentroleRisks and concerns
Fluorine CompoundsPreventing tooth decayExcessive intake can lead to weakened bones, developmental neurotoxicity, and thyroid dysfunction.
Sodium Lauryl SulfateFoaming AgentHighly irritating and can induce oral mucositis and dermatitis
TriclosanBactericidal ingredientsRisk of resistance, endocrine disruption
ParabensPreservativesAllergy-inducing, hormone-like effects
Synthetic fragrances and colorantsScent and appearanceEndocrine disruption, allergies
Abrasives/MicrobeadsTeeth grindingEnamel wear and microplastic pollution
Artificial sweetenersFlavoringDisturbances in the intestinal flora, metabolic disorders


If the toothpaste you use every day contains so many chemical ingredients, it can unknowingly accumulate throughout your body, causing sensitive skin, allergies, and hormonal imbalances.

The reason why I haven't used "Blackened Eggplant Salt Toothpaste" until now

In fact, I often see this product at my regular organic supermarket and local natural food store.

I avoided it because I thought rude things like, "Blackened eggplant? What is that? That sounds disgusting."

However, when I asked the shop staff what kind of toothpaste they use, this was the one they highly recommended. So I decided to buy it.

The paste is so black that it looks scary, but it is smooth and refreshing beyond imagination. It tastes a little salty, but tasteless. Don't worry, it doesn't taste like eggplant! lol

Toothpaste is something we use every day and put in our mouths, so it's easy to be exposed to chemicals. For me, who wants to reduce such irritation as much as possible, it has become an indispensable item.

Brushing my teeth every morning and night, while worrying about chemical exposure, has been transformed into a natural spa-like experience.

The secret of Minden eggplant stem charcoal: Bringing the wisdom of our ancestors to modern oral care

🌿 100 % natural, additive-free formula <br />No fluoride, sodium lauryl sulfate, antibacterial ingredients, parabens, synthetic fragrances, coloring agents, abrasives, or artificial sweeteners!
Inyan Club is completely additive-free, pursuing food-level safety.

🍆Pesticide-free "Minden Eggplant" Stem Charcoal <br />Made from carefully selected stems of "Minden Eggplant", a traditional vegetable grown at Gassan Pilot Farm in Yamagata.
Susumu Kubo, a master of decorative charcoal for the tea ceremony, evenly carbonizes the small stems, which are rich in salt and moisture.
The porous structure of over 300㎡ per gram physically captures stains and bad breath-causing substances that have built up on teeth and gums!

🧂 Sun-dried salt, rich in minerals <br /> Natural salt crystallized by exposing seawater to the sun, tightens your gums and adds a refreshing feeling after brushing.
Minerals such as magnesium and calcium that regulate the skin and mucous membranes penetrate gently.

🌱Plant -derived "soap base"
Contains no synthetic surfactants. Gently removes makeup with fine foam while retaining necessary moisture.
It doesn't feel tight, so it's great for sensitive people too.

🔥The antioxidant power of anthocyanin <br />The antioxidant anthocyanin contained in eggplant removes active oxygen and revitalizes cells in the mouth!
It reduces inflammation and supports gum care.

♻️Sustainable & Ethical <br />Recycles the stems that would otherwise be discarded.
By passing on the valuable techniques of elderly decorative charcoal craftsmen to future generations, we are also contributing to creating a circular society.

Nasu Black Toothpaste How-To Guide: Step-by-Step Guide to a Daily Spa Experience

  1. Take about 1cm from the tube onto a toothbrush.
  2. Gently brush your teeth and gums (be careful not to splash anything! Especially don't brush while watching a comedy show!)
  3. Spit it out gently (if you spit it out forcefully into the sink, it will cause a big mess! Spit it out slowly and gracefully.)
  4. Just gargle lightly and you're done! It's ok to leave some of the minerals in your mouth!
  5. By making it a habit after every meal and before going to bed , you can maintain your oral environment in all weather conditions.

Point : If you rinse too much, the minerals will be washed away. Gargling lightly once or twice is fine!

Adsorption and antioxidant power backed by science

  • The incredible adsorption power of porous charcoal <br />High-purity charcoal, which has applications in medical settings, has also been shown to be effective in removing stains and suppressing bad breath in dental research.
  • Antioxidant effect of anthocyanin : The anthocyanin unique to eggplant removes active oxygen and suppresses inflammation of cells in the mouth, helping to care for the gums.

Sustainable and ethical: An initiative to revive discarded stems

  • Reduce food waste through upcycling <br />By utilizing stems that would normally be discarded, we contribute to a circular society.
  • Inheriting artisanal techniques <br />Supporting elderly decorative charcoal artisans to pass on their skills to the next generation.
  • Minimize environmental impact <br />Product design that is kind to the earth by eliminating plastic microparticles and synthetic chemicals.

Recommended for these people! Checklist & Q&A

✔️ People who want to avoid consuming chemical ingredients as much as possible
✔️ People who want to take care of bad breath and prevent periodontitis naturally
✔️ People who want to choose ethical/sustainable products
✔️ People who want to incorporate safety and security into their daily routine

Q1. Worried about the black paste?
→ If you use an appropriate amount, it will lather well and rinse smoothly without leaving any residue.

Q2. Is it okay to share with my family?
→ Because it contains food-grade ingredients, it can be used safely by people with sensitive skin and children.

Summary: A chemical-free black revolution for your habits

"Blackened Eggplant Salt Toothpaste" is free of chemicals and combines the wisdom and craftsmanship of our ancestors. Your daily brushing will be elevated to a "natural spa experience" that goes beyond oral care.
Now is the time to make the Black Revolution your habit.

Please check out our store [Kokaiko Shoten]'s product page to take a step towards safety, security and sustainability.

👇 Check it out now

Preview Image

Bringing the wisdom of our ancestors to modern oral care! A gentle toothpaste made from natural ingredients! Black-grilled eggplant with salt toothpaste 100g

Wonderful things from Japan - Kogaiko Shoten

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