Food・Additive

Traditional Japanese Food

The secret behind Japanese people's longevity and slimness revealed! Even I, who hates natto, want to eat it! The hidden power of natto

The store manager Miko, who hates natto, was impressed! Started the intestinal relay with dried natto from Kawaguchi Natto, a 75-year-old long-established store. No stickiness, twice the nutrition, domestic additive-free, the ultimate healthy habit that can be continued every day.
About oxidative stress

Miracle medicinal herbs from the ancient Ryukyu Islands! White and purple turmeric are finally in stock ~ Complete set of 4 colors for ultimate anti-aging

The legendary white and purple turmeric are finally in stock! Contains patented ingredients such as zerumbone and labdan. This complete set of 4 colors of turmeric grown without pesticides in Okinawa provides comprehensive support for the liver, joints, beauty, and circulation.
Traditional Japanese Food

The reason why "real seasonings" that many Japanese people are unaware of are good for your health and your food – The value of a century-old traditional method

Traditional Japanese seasonings that stand out from mass-produced products. The manager of a cross-border e-commerce store will explain in detail the authentic flavors and health benefits of the craftsmanship of Morita Soy Sauce, Iio Brewery, and Muchachaen.
Food・Additive

Let's reduce phosphorus instead of salt! The inconvenient truth that doctors make more money if they reduce salt intake ~ Explaining the big difference between refined salt and natural salt!

Salt is not a villain, but a treasure that supports life. Learn the appeal and health benefits of natural minerals contained in 100% Japanese natural salt. Learn the truth about salt and start living a healthy life by choosing the best salt.
Traditional Japanese Food

A traditional Japanese gift from the sea! A complete guide to getting beauty and health with Shimanto green seaweed snacks

A thorough explanation of the amazing beauty and health benefits of Shimanto green seaweed snacks, a traditional Japanese food that is attracting worldwide attention. The prebiotic effect improves the intestinal environment and promotes the production of short-chain fatty acids. How can you achieve healthy beauty from the inside out?
Caffeine Free

Could this be the cause of my long-standing insomnia? A new morning routine to start with a caffeine-free morning routine

Free yourself from the harmful effects of caffeine and achieve true health. Joint Farm's roasted brown rice coffee and rice bran powder provide a golden combination of detoxifying effects and nutritional supplementation. Improve your quality of sleep, improve your intestinal environment, and give you stable energy.
About oxidative stress

Rejuvenate your capillaries! What changes does my nightly "Peepers x Turmeric Amazake" bring?

Weakened capillaries are the cause of age spots, sagging skin, and gray hair. We will introduce a specific measure to improve blood flow and antioxidants by combining pepper and turmeric, and achieve both beauty and health at the same time.
Shopping knowledge

Update your common knowledge about food and health! - Let go of the "white devil" and start investing in your "future self" in your 40s

With the number of diabetes patients on the rise, we will thoroughly explain the "three white devils" and the pitfalls of artificial sweeteners. We will also propose a health investment roadmap for people in their 40s and beyond, including a brown rice lifestyle that protects nutrition, how to choose high-quality oils, and a practical checklist. (137 characters)
Traditional Japanese Food

A revolution in bacterial activity with a snack-like sensation! The power of Kawaguchi natto, made from 100% domestic soybeans and dried natto

No need to refrigerate, freeze-dried natto has a mild smell and is great for your intestinal health and nattokinase, making it a "snack-like" treat. The dried Kawaguchi natto series is also exported overseas and is a very popular product! We'll also introduce the differences between domestic and imported soybeans, as well as how to tell them apart!
Boost your immunity

The forefront of intestinal health! The health revolution brought about by short-chain fatty acids and how to increase intestinal bacteria

The short-chain fatty acids produced by intestinal bacteria are essential for improving immunity, suppressing inflammation, and maintaining health. We will explain in detail why the intestinal environment is important, the function of short-chain fatty acids, and how to increase them!