From 小確幸商店

The reason why "real seasonings" that many Japanese people are unaware of are good for your health and your food – The value of a century-old traditional method

Traditional Japanese seasonings that stand out from mass-produced products. The manager of a cross-border e-commerce store will explain in detail the authentic flavors and health benefits of the craftsmanship of Morita Soy Sauce, Iio Brewery, and Muchachaen.

2025.05.31

Traditional Japanese FoodShopping knowledgeHealthy, Additive-Free FoodsAdditive-Free
Seasonings

The ultimate oral care with the 100% additive-free "Blackened Grilled Eggplant Salt Toothpaste" that I chose as an allergy sufferer

This toothpaste is 100% additive-free, made from charcoal from the stems of Yamagata Prefecture's "Minden eggplants", sun-dried salt, and vegetable soap base. From stains and bad breath care to gum care, we bring the wisdom of our ancestors to the modern age. A new oral care experience for those who are nature-oriented.

2025.05.04

Skin Care ProductsSustainable LivingEco-friendly everyday itemstools of lifeSustainable Goods

Dramatically transforming small spaces! A truly sustainable lifestyle made possible with Echizen lacquerware roll paper case

A large-sized roll paper case made with Echizen lacquerware, a traditional craft from Sabae, Fukui. A thorough explanation of how to use toilet paper that is free of plastic packaging and chemicals, and the pure wood design that you will grow to love more and more the more you use it.

2025.05.04

Sustainable LivingA tool for lifetools of life

True beautiful skin comes from "subtractive beauty" - the secret of simple skin care

No need for expensive cosmetics! From the truth about "moisturizing only" based on the Ministry of Health, Labor and Welfare guidelines, to a simple care method experienced by skin fasting and no shampoo, to an approach from the inside using fermented foods, we will thoroughly explain everything.

2025.04.28

Sustainable LivingSkin Care Productstools of lifeSkin-friendly everyday itemsbeauty and healthAnti-AgingSustainable GoodsWomen's ConcernsDiet and dietary methodsSkin fasting/no shampooAllergy prevention

8 benefits of decluttering and a 7-step guide to getting started today [A comfortable life for a couple even in a 48m2 apartment complex]

Based on the owner's experience practicing it in his 48m2 home and workplace, we thoroughly explain the scientific benefits of decluttering and how to get started. We also introduce 10 steps to reduce stress, increase productivity, and achieve a sustainable lifestyle!

2025.04.21

Sustainable LivingFrom the small shop

"No Buy 2025" is a trend in the US | 8 ways of thinking to prevent wasteful spending and improve your mind and life

I will share my experience of putting the popular "No Buy 2025" into practice, along with eight habits that you can easily maintain. It is packed with tips for achieving a richer life from the perspectives of saving money, organizing, and being eco-friendly.

2025.04.18

Shopping knowledgeSustainable LivingSustainable Goods

I uploaded it to YouTube! I'm revealing everything inside my fridge!

Nihonjinfufu, a YouTuber living in Japan, reveals the contents of his refrigerator! It's packed with traditional Japanese fermented foods and healthy additive-free seasonings.

2025.04.16

Shopping knowledgeYouTube

Update your common knowledge about food and health! - Let go of the "white devil" and start investing in your "future self" in your 40s

With the number of diabetes patients on the rise, we will thoroughly explain the "three white devils" and the pitfalls of artificial sweeteners. We will also propose a health investment roadmap for people in their 40s and beyond, including a brown rice lifestyle that protects nutrition, how to choose high-quality oils, and a practical checklist. (137 characters)

2025.04.03

Shopping knowledgeHealthy, Additive-Free FoodsFood・Additivebeauty and healthAbout WheatLifestyle-related diseasesAdditives and Chemicals

How to "make things move in a positive direction on their own" without having to persuade others: Take action yourself first!

The key to spreading healthy living to those around you is not to persuade them, but to "practice it while having fun yourself." Focusing on the advertising structure of TV commercials, we will explain in detail how to review your lifestyle and diet, and how to naturally spread the message to those around you.

2025.02.26

Sustainable LivingLifestyle habitbeauty and health

What seedless grapes teach us about the essence of life: Reclaiming the power of nature

Did you know that seedless grapes are made and that chlorella has the power to revive the seeds? Learn more about the effects of engineered foods on human health and the importance of sticking to natural principles.

2025.02.20

Shopping knowledgeGenetically modifiedFood・AdditiveDiet and dietary methods